Digitalization has gained rapidly growing influence on almost every sector of our economy. It obliges us to radically question and in many cases completely remodel well-tried business models. At the same time, communicative and cognitive behavior of younger people in particular has fundamentally changed. Both processes are not completed and will keep on generating cataclysms which will put most businesses under enormous pressure to take action if they want to remain players in the market. Executives having to master this alteration and to take the required decisions for the survival of their company are confronted with a particular challenge.