In order to remain a successful business, it is essential to adjust values and virtues of the analog world to the /exigencies of digitalization, and to join both if it is reasonably possible. Executives and employees from both “old” and “new” world have to be involved in this process: They have to be convinced and made open minded regarding the other side’s experience. REUSCH IBC sees itself as mediator and catalyzer: We understand both “worlds” and ask the questions they typically have. Our team represents several age brackets, thus reflecting the different levels of seniority in our clients’ organizations. We prepare solutions by developing conceptual design and planning necessary change projects whose successful conversion and lasting implementation we closely attend and support.